I create compelling visuals that connect emotionally and serve a clear, meaningful purpose.
Let's create something together!
Print, Packaging, Client
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Branding, Social Media, Client
View moreToronto-based graphic designer with a strategy-first mindset and a love for thoughtful details. I design concept-driven brand experiences shaped by real business needs, not trends alone. With a background in Information Technology and formal training in graphic design from Seneca Polytechnic, I bring structure to creativity. When I am not designing on screen, you will usually find me doodling or practicing brush pen lettering, turning loose ideas into intentional visual stories.
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What We Strive For
Develop a custom sticker label for a holiday ham launch on a compressed timeline. The goal was to create a festive, premium design that followed the client’s specific mood board while keeping the product image as the main focal point.
My Approach
Due to the fast-paced schedule, a high-quality stock image was sourced and edited as the centerpiece. I paired playful typography with festive elements to create a holiday feel. The final layout balances the required French copy and regulatory details, resulting in a functional and visually engaging label ready for distribution.
What We Strive For
Establish a professional brand identity for the PAP Counseling Division to distinguish it from its headquarters. The goal was to create a logo for students and professionals that incorporates the Greek "Psi" symbol to represent the psychology field.
My Approach
The final logo features a stylized "Psi" symbol with an embracing hand to represent care and support. I included a wreath and three stars to symbolize the division's mission across the Philippines. The design uses colors from the Philippine flag and includes multiple formats, such as a circular seal and vertical layouts, for various applications.
What We Strive For
Develop a marketing campaign to introduce the Cyber Trophy app to the Canadian market. The goal was to increase brand exposure and user acquisition through a high-impact trade show presence, highlighting the app’s digital reward system for local events and businesses.
My Approach
I created an interactive trade show experience featuring a professional pitch deck and a custom brand mascot. To drive engagement, I designed a digital trophy for attendees to collect at the booth. The project included a full suite of branded materials, such as backdrops, floor graphics, and promotional merchandise, to ensure a cohesive North American debut.
What We Strive For
Develop a brand identity for an environmental conference focused on helping companies adopt sustainable practices. The goal was to create a distinctive logo and a cohesive visual system for all promotional and marketing materials.
My Approach
The TRANSFORM BSR Conference 2024 identity balances professionalism with a modern, playful aesthetic. The logo mark, inspired by a heart emoji, brings a sense of lightness to a serious subject. I paired saturated colors with clean sans serif typefaces Gotham and Peridot to create a brand that feels both contemporary and authoritative.
What We Strive For
Develop a mobile application using the design thinking process to solve a specific user problem. The project involved full-cycle product development, from user research and empathy mapping to branding, wireframing, and prototype testing to validate the concept.
My Approach
In collaboration with my team, we developed Cookease to address food waste and financial loss by tracking pantry inventory and suggesting recipes based on available ingredients. The design features an intuitive interface with a strategic mix of icons and imagery for easy navigation. To enhance the user experience, we integrated a hands-free voice assistant for guided, stress-free cooking.Read the full case study here.
What We Strive For
Design an adaptable and professional email template for communicating with clients. The objective is to ensure clear, consistent communication, enhance client relationships, and provide necessary information efficiently. The template should be versatile for various scenarios, including event confirmations, reports, and updates.
My Approach
Using Constant Contact, the email template was designed to adapt to different email clients. The layout features a header image to capture attention, a concise and mobile-responsive body copy, and a flexible structure that adapts to other messages and purposes while maintaining consistency.
What We Strive For
Educate potential clients on adapting their logos for various media, specifically for promotional products. The goal is to provide an informative guide that covers everything from project timelines to technical preparation for printing, ensuring clients are well-prepared for the production process.
My Approach
Using the company’s established branding and provided copy, I designed a playful layout that guides the reader through the entire process. I utilized Idea Custom’s brand colors to distinguish different sections and integrated a large, bold headline to capture attention. The information is arranged in a curved, flowing layout to create a cohesive visual journey from start to finish. View the full infographic here.
What We Strive For
Develop a social media series to spotlight current employees and provide a behind-the-scenes look at the clinic's daily operations. The goal is to humanize the brand and build trust by showing potential patients the team and the professional environment in an engaging, approachable way.
My Approach
I created a reel series titled "Dentistry on the Path - Diaries," featuring a custom jingle for brand recognition. Each video follows a different employee throughout their workday, highlighting their roles and office culture. The design uses simple, clear captions to describe the scenes and concludes with a consistent title card featuring the logo and an inviting short clip of the dentist.
