Another song stuck in my head but it fits. I create purpose-driven visual stories that connect emotionally and serve a clear, meaningful goal.
Print, Packaging, Client Project
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Branding, Client Project
View moreToronto-based graphic designer with a strategy-first mindset and a love for thoughtful details. I design concept-driven brand experiences shaped by real business needs, not trends alone. With a background in Information Technology and formal training in graphic design from Seneca Polytechnic, I bring structure to creativity. When I am not designing on screen, you will usually find me doodling or practicing brush pen lettering, turning loose ideas into intentional visual stories.
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What We Strive For
Develop a custom sticker label for a holiday ham launch on a compressed timeline. The goal was to create a festive, premium design that followed the client’s specific mood board while keeping the product image as the main focal point.
My Approach
Due to the fast-paced schedule, a high-quality stock image was sourced and edited as the centerpiece. I paired playful typography with festive elements to create a holiday feel. The final layout balances the required French copy and regulatory details, resulting in a functional and visually engaging label ready for distribution.
What We Strive For
Establish a professional brand identity for the PAP Counseling Division to distinguish it from the national headquarters. Previously, the division used the main Psychological Association of the Philippines logo with its specific name added in plain text at the bottom. The goal was to create a unique logo for this group of Philippines-based professionals that incorporates the Greek "Psi" symbol to represent the psychology field.
My Approach
The final brand features a stylized "Psi" symbol with an embracing hand to represent care and support. Through multiple design iterations, we refined the symbol to its final, modern form, which takes inspiration from the organization's original crest. I incorporated a wreath and three stars to symbolize the division's mission across the three major regions of the Philippines. The brand utilizes different shades of the Philippine flag and includes multiple formats such as a circular seal and vertical layouts to ensure versatility across various applications.
What We Strive For
Develop a marketing campaign to introduce the Cyber Trophy app to the Canadian market. The goal was to increase brand exposure and user acquisition through a high-impact trade show presence, highlighting the app’s digital reward system for local events and businesses.
My Approach
I created an interactive trade show experience featuring a professional pitch deck and a custom brand mascot. To drive engagement, I designed a digital trophy for attendees to collect at the booth. The project included a full suite of branded materials, such as backdrops, floor graphics, and promotional merchandise, to ensure a cohesive North American debut.
What We Strive For
Develop a brand identity for an environmental conference focused on helping companies adopt sustainable practices. The goal was to create a distinctive logo and a cohesive visual system for all promotional and marketing materials.
My Approach
The TRANSFORM BSR Conference 2024 identity balances professionalism with a modern, playful aesthetic. The logo mark, inspired by a heart emoji, brings a sense of lightness to a serious subject. I paired saturated colors with clean sans serif typefaces Gotham and Peridot to create a brand that feels both contemporary and authoritative.
View process book here
What We Strive For
Develop a mobile application using the design thinking process to solve a specific user problem. The project involved full-cycle product development, from user research and empathy mapping to branding, wireframing, and prototype testing to validate the concept.
My Approach
In collaboration with my team, we developed Cookease to address food waste and financial loss by tracking pantry inventory and suggesting recipes based on available ingredients. The design features an intuitive interface with a strategic mix of icons and imagery for easy navigation. To enhance the user experience, we integrated a hands-free voice assistant for guided, stress-free cooking.Read the full case study here.
What We Strive For
Design an adaptable and professional email template for communicating with clients. The objective is to ensure clear, consistent communication, enhance client relationships, and provide necessary information efficiently. The template should be versatile for various scenarios, including event confirmations, reports, and updates.
My Approach
Using Constant Contact, the email template was designed to adapt seamlessly to various email clients. The layout features a prominent header image to capture attention, paired with concise, mobile-responsive body copy. The flexible structure allows the template to be repurposed for different messages while maintaining brand consistency. To ensure cross-platform compatibility and identify potential bugs, all designs were rigorously verified using Litmus testing.
What We Strive For
Create an infographic visualizing 14 days of tracked data. The design should effectively communicate findings using graphs and graphic elements.
My Approach
The Above Sea Level infographic tracks the elevation of locations visited over 14 days. Using a mobile app, I recorded my altitude in Toronto and presented the data in a bar graph, with a map pinning each location. A summary highlights the highest, lowest, and average
elevations recorded.
View process book here
